At what specific points during the acquisition process is Tactical Market Research conducted?

Tactical Market Research is conducted at necessary milestones during the acquisition process to ensure that decision-makers have the most up-to-date and relevant information to inform their choices. By aligning the research efforts with specific points in the acquisition process, organizations can optimize their strategies and adapt to changes in the marketplace or specific stakeholder requirements.

Conducting research at these key milestones allows for timely insights that can influence procurement strategies, identify potential suppliers, or assess the competitiveness of the market, which is critical in achieving effective procurement outcomes. This strategic timing helps to ensure that research findings are relevant to the specific needs at that stage of the acquisition, rather than attempting to gather information continuously or arbitrarily, which may lead to unnecessary data overload or outdated conclusions.

This targeted approach contrasts with ongoing or ad-hoc research that might not be aligned with immediate decision-making needs, allowing stakeholders to focus on essential information that directly impacts their acquisition strategies at crucial junctures.