What are the two primary outcomes of Market Research in the context of meeting Government needs?

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The two primary outcomes of market research in the context of meeting government needs are indeed focused on understanding and identifying commercial products or services and non-developmental items.

When conducting market research, government agencies aim to collect information about available commercial solutions that can satisfy their requirements without necessitating additional development. Commercial products and services include those that are already available in the market and can be procured directly, streamlining the procurement process and enhancing efficiency. Non-developmental items refer to products or services that are not unique to government use and can be found in the existing commercial marketplace. By identifying these items through market research, agencies can ensure they are utilizing resources effectively and meeting their needs in a timely manner.

This outcome directly supports government objectives to enhance efficiency, reduce costs, and leverage existing market solutions, making it the most relevant choice in this context.

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