What are the two types of Market Research?

The two types of market research are most accurately classified as primary and secondary. Primary research involves the collection of original data directly from sources or subjects, focused on specific research objectives and often tailored to the unique needs of the user. This may include surveys, interviews, or observations. Secondary research, on the other hand, involves the analysis of data that has already been collected and published by others, such as reports, studies, and statistics. This can provide a broader context and background information that can support or guide primary research efforts.

While strategic and tactical approaches to market research may exist, they do not represent distinct types of market research in the same foundational sense that primary and secondary do. Strategic involves long-term planning insights, while tactical refers to short-term actions, but both rely on the core methodologies of primary and secondary data collection. Hence, the classification of market research is best captured in the distinction between primary and secondary categories.