What are the two types of Market Research?

The two primary types of market research are indeed often categorized as primary and secondary research. Primary research involves the collection of original data specifically for the purpose of your project or study, which can include surveys, interviews, and focus groups. This method allows researchers to gather specific insights that are directly applicable to their objectives.

Secondary research, on the other hand, involves the analysis and interpretation of existing data that has already been collected by others, such as reports, studies, and statistics. This type of research can help identify trends, validate findings, and provide a broader context for understanding the market landscape.

Although strategic and tactical market considerations are important within the context of market research, these terms do not represent the fundamental types of research itself. Thus, it is clear that focusing on primary and secondary research provides the most accurate representation of how market research is categorized.