When is Market Research continuously conducted by agencies?

Continuous market research by agencies is essential to stay informed about trends, demands, and shifts in the marketplace, which directly influence their operations and strategic planning. By conducting research throughout the lifecycle of agency needs, agencies can adapt their strategies, ensure they are meeting current demands, and identify new opportunities or challenges as they arise. This ongoing process helps agencies make informed decisions regarding procurement, resource allocations, and overall operational improvements.

In contrast, focusing solely on the development of new products limits the scope of market research and would not account for changing market conditions that can affect existing products and services. Similarly, conducting market research only before large acquisitions ignores ongoing changes that impact the agency's strategy, and limiting this activity to yearly fiscal reports fails to capture more immediate market dynamics that occur throughout the year.